|
|
2004
Average Domestic Dealer |
2004
Average Import Dealer |
2004
Average Highline Dealer |
|
New
Vehicles |
|
|
|
|
New
Units per Salesperson |
11 |
11 |
9 |
|
Salesperson
Compensation as % of Vehicle Gross Profit |
19.5% |
22.5% |
18.8% |
|
Supervision
Compensation as % of Vehicle Gross Profit |
13.4% |
18.4% |
9.3% |
|
Advertising
as % of Vehicle Gross Profit |
13.6% |
16.8% |
11.7% |
|
Advertising
per Retail Unit Sold |
$261 |
$266 |
$380 |
|
Floorplan
Int as % of Vehicle
G/F |
9.4% |
1.5% |
0.9% |
|
|
|
Used
Vehicles |
|
|
|
|
Used
Units per Salesperson |
13 |
12 |
9 |
|
Salesperson
Compensation as % of Vehicle Gross Profit |
18.7% |
22.6% |
25.2% |
|
Supervision
Compensation as % of Vehicle Gross Profit |
12.6% |
12.3% |
16.1% |
|
Advertising
as % of Vehicle Gross Profit |
10.0% |
12.4% |
13.5% |
|
Advertising
per Retail Unit Sold |
$195 |
$200 |
$252 |
|
Floorplan
Int as % of Vehicle
G/F |
1.5% |
3.5% |
2.3% |
|
Sales
Ratio: New to Used |
1:0.95 |
1.6:1 |
1.67:1 |
|
|
|
Service |
|
|
|
|
Technicians
per Service Advisor |
4.7 |
3.7 |
3.4 |
|
Monthly
Labor Gross per Tech |
$7,228 |
$8,629 |
$11,433 |
|
Monthly
Labor Gross per Advisor |
$30,960 |
$32,988 |
$38,859 |
|
Monthly
Parts Dept. Gross / Employee |
$9,769 |
$8,000 |
$11,408 |
|
|
|
Office
Staff to Total Dealership |
1:11 |
1:13 |
1:11 |
