Details
Adapting to the Changing Customer Purchasing Model
Year: 2020
Original Air Date: August 27, 2020
Presented by OADA, featuring American Financial & Automotive Services, Inc.
With new generations of customers entering the marketplace, dealers need to examine their practices and policies now to see if they fit into an ever-changing dynamic. Pre-purchase research levels are at an all-time high. The internet and social media outlets are being consulted as part of the decision making process and influencers such as Amazon are changing the way people purchase products.
Today's automotive marketplace is in a state of transformation. Some dealerships have recognized and taken action to stay ahead of the curve while others are taking a wait and see approach. However, to stay relevant, dealerships will have to evolve and do it quickly as the pandemic has pushed the fast forward button and accelerated the curve, especially with regards to an enhanced in-store customer experience. This webinar will discuss how the market has evolved, identify needed process upgrades to stay relevant, and deliver an effective blueprint for an in-store experience that is highlighted by a seamless transition from the online to the offline in-store experience.
OADA is pleased to welcome the experts from American Financial & Automotive Services, Inc., to present this information to you. For over 35 years, American Financial has assisted dealers nationwide in maximizing profits, legally and ethically. Putting their client's needs first and exceeding their expectations has been the driving force behind American Financial's continued growth in the automotive industry. American Financial's proven status as a market leader is based on the ideal that by combining their experienced personnel and their portfolio of innovative products and services, backed and insured by the industry's strongest carriers, each dealership can reach their true profit potential.
Stock#: 20016 Mfr#: 20016