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July 8, 2015
11:00AM - 12:00PM

CANCELED: How Marketing CPO Online Can Fuel Your Dealership's Economy

OADA Webinar

DUE TO A LACK OF INTEREST, THE CPO MARKETING WEBINAR HAS BEEN CANCELED

It's a great time to be in the CPO business. Last year's blockbuster numbers at over 2 million units are expected to be bested over the next few years, possibly growing as high as 4 million to 5 million annually says Manheim's chief economist Tom Webb. Yet, a 2014 study by AutoTrader found that shopper familiarity with CPO is still relatively low in terms of what it actually is. The easiest and most efficient way to build that awareness is online, where CPO buyers spend 75% of their shopping time.

Join OADA and AutoTrader as we examine how you can get the most from the CPO profile that you build for your dealership. This workshop explains how CPO keeps car buyers in-brand, supports loyalty and move-ups, then ideitifies that steps for building a CPO program online to drive influence and preference to your dealership.

In this one hour webinar, attendees will learn:

  • How to build awareness of your CPO program on third-party sites and your dealership site
  • How to build a CPO education program online
  • How to leverage your OEM's marketing assets and co-op funding for CPO
  • How to work with Millennials, who would prefer a new car but can't currently afford one

This webinar will be presented by Howard Polirer of AutoTrader. Howard brings more than 16 years of experience as a dynamic automotive sales educator to dealer audiences across the nation. As one of the nation's premier automotive educators, Howard has taught thousands of dealers about effective online innovation and Internet advertising at hundreds of conferences for national, state and local dealer associations. He has also served as a dealership consultant for over 25 major dealer groups.

 

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Add to Calendar aCLuDhaqizCaPxAftmqF167204 07/08/2015 11:00 AM 07/08/2015 12:00 PM false CANCELED: How Marketing CPO Online Can Fuel Your Dealership's Economy DUE TO A LACK OF INTEREST, THE CPO MARKETING WEBINAR HAS BEEN CANCELED It's a great time to be in the CPO business. Last year's blockbuster numbers at over 2 million units are expected to be bested over the next few years, possibly growing as high as 4 million to 5 million annually says Manheim's chief economist Tom Webb. Yet, a 2014 study by AutoTrader found that shopper familiarity with CPO is still relatively low in terms of what it actually is. The easiest and most efficient way to build that awareness is online, where CPO buyers spend 75% of their shopping time. Join OADA and AutoTrader as we examine how you can get the most from the CPO profile that you build for your dealership. This workshop explains how CPO keeps car buyers in-brand, supports loyalty and move-ups, then ideitifies that steps for building a CPO program online to drive influence and preference to your dealership. In this one hour webinar, attendees will learn: How to build awareness of your CPO program on third-party sites and your dealership site How to build a CPO education program online How to leverage your OEM's marketing assets and co-op funding for CPO How to work with Millennials, who would prefer a new car but can't currently afford one This webinar will be presented by Howard Polirer of AutoTrader. Howard brings more than 16 years of experience as a dynamic automotive sales educator to dealer audiences across the nation. As one of the nation's premier automotive educators, Howard has taught thousands of dealers about effective online innovation and Internet advertising at hundreds of conferences for national, state and local dealer associations. He has also served as a dealership consultant for over 25 major dealer groups.   OADA Webinar