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June 20, 2019
11:00AM-12:00PM

Is the Factory Calling You a Lousy Dealer? Here's How to Respond!

OADA Webinar

Register Here!Brown Bag Lunch Webinar Series

It's considered sport for the manufacturers - assigning a failing grade to new motor vehicle dealers based upon alleged poor sales and CSI performance. The one-sided metrics utilized by car, truck and motorcycle manufacturers to evaluate the performance of your dealership are riddled with faulty analysis, bloated objectives, inaccurate assignments of territory and unreliable sales average benchmarks.

If you are being harassed by the factory, you are not alone! In fact, you may be in the majority. In one metro market in Ohio, every single dealership that represents a particular brand is considered by the manufacturer to be underperforming. Is it coincidence that all of these dealers are "failing" dealers, or could it be that the factory's sales objectives are misplaced? You know the correct answer, but you still need to understand how to effectively respond to your manufacturer when it unilaterally deems your performance and sales efforts as ineffective.

Join OADA and outside counsel David Brown on Thursday, June 20, 2019, for a webinar designed to provide you with the proper ammunition you need in order to respond to the performance assessments issued by the factories.

There is a $20 connection fee for OADA member dealers. Non-members will be charged a $50 connection fee. Register Here!

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2019-06-20 11:00:00 2019-06-20 11:00:00 America/Detroit Is the Factory Calling You a Lousy Dealer? Here's How to Respond! Register Here! It's considered sport for the manufacturers - assigning a failing grade to new motor vehicle dealers based upon alleged poor sales and CSI performance. The one-sided metrics utilized by car, truck and motorcycle manufacturers to evaluate the performance of your dealership are riddled with faulty analysis, bloated objectives, inaccurate assignments of territory and unreliable sales average benchmarks. If you are being harassed by the factory, you are not alone! In fact, you may be in the majority. In one metro market in Ohio, every single dealership that represents a particular brand is considered by the manufacturer to be underperforming. Is it coincidence that all of these dealers are "failing" dealers, or could it be that the factory's sales objectives are misplaced? You know the correct answer, but you still need to understand how to effectively respond to your manufacturer when it unilaterally deems your performance and sales efforts as ineffective. Join OADA and outside counsel David Brown on Thursday, June 20, 2019, for a webinar designed to provide you with the proper ammunition you need in order to respond to the performance assessments issued by the factories. There is a $20 connection fee for OADA member dealers. Non-members will be charged a $50 connection fee. Register Here! OADA Webinar