July 16, 2015
11:00AM - 12:00PM

Are Independent Automotive CRM Systems Really Better Than DMS CRMs? - CANCELED

OADA Webinar

CANCELED

Car and truck dealers need integrated CRM and ILM platforms that are capable of managing customers and prospects across communication channels including showroom, telephone and online presence. Dealers are faced with tough choices when selecting the right CRM system, as they not only have to worry about functionality and workflow, but also OEM approval and certification, DMS and Phone integration, data ownership, training and support policies, and of course price point and terms.

Join OADA and The Gillrie Institute for this informative program, focusing on your CRM system. This webinar is designed to help dealers understand the current CRM landscape and make an informed decision on signing up for a DMS CRM system, or an independent CRM system.

Attendees will learn:

• How to understand and utilize typical CRM selection and negotiation processes
• The key attributes when selecting a CRM system
• What CRM vendors compete for your business and how they differ
• When to select a DMS vendor for providing CRM functionality
• How to evaluate and analyze CRM proposals
• What vital questions should be asked when negotiating a CRM deal

For over 20 years The Gillrie Institute has been committed to educating decision makers about dealership technology and sharing the knowledge they have gained from unbiased market research and helping so many car dealers nationwide and internationally.

Connection fee for this webinar is $20 per connection for OADA member dealers, and $50 per connection for non-member dealers.