Original Air Date: October 29, 2020
Presented by OADA, with Bruce Hennes, Hennes Communications
The Plain Dealer / Cleveland.com, Columbus Dispatch, Cincinnati Enquirer and Automotive News are all on-hold looking for comment about the incident you thought would go away when you first learned about it yesterday.
Traditional media and social media leap on stories like these: Discrimination complaints by employees or customers... lemon law claims... data breaches... accusations of financing fraud... an employee's inappropriate social media posts... sexual misconduct... data theft... OSHA & discrimination complaints... active shooter... management transitions... community outrage.
It's a simple fact: controversies today are tried in the Court of Public Opinion more often than in the Court of Law.
News now breaks first on social media, with traditional media sweeping Facebook, Twitter and YouTube for leads. So when your dealership is immersed in a crisis situation, your news can easily "go viral" in moments. Since it takes a lifetime to build a reputation and only a few seconds to destroy one, "managing the message" is a necessary skill set for automotive executives. This fast-paced talk by veteran crisis management and communication specialist Bruce Hennes from Hennes Communications in Cleveland focuses on a highly strategic approach to communicating during a wide variety of situations, offering methods for establishing and maintaining "control of the message," enabling you to move your message forward or mount a defense against a sudden onslaught from traditional and social media. This webinar is aimed at owners, dealers, senior executives - and the lawyers that serve our dealerships and industry.
Stock#: 20024