Original Air Date: February 4, 2020
Presented by OADA, with George Nenni, Founder and Principal Consultant, Generations Digital
NADA reports that car dealers spend $27,000 per month in digital marketing. That is a huge amount, especially with many dealers being trapped under a mountain of digital vendor reports, without the knowledge, tools, standard success metrics and benchmarks to hold agencies and third-party providers accountable.
Attendees to this webinar will come away prepared to tackle this dilemma by learning the most important success metrics, benchmarks, and hard questions to ask their digital providers. Attendees will also learn how to take advantage of the incredible free local-marketing opportunities available through Google My Business.
Key takeaways will include:
George Nenni, Founder and Principal consultant with Generations Digital will educate you on how to successfully plan, budget and determine success metrics for your digital marketing investments, to better hold vendors and agencies accountable. Ask yourself the following: