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Do
Not Call List
What
is the National Do Not Call List?
Pursuant
to its authority under the Telephone Consumer
Protection Act (TCPA), the FCC established,
together with the Federal Trade Commission (FTC),
a national Do-Not-Call Registry. The registry is
nationwide in scope, applies to all telemarketers
and sellers (with the exception of certain
non-profit organizations), and covers both
interstate and intrastate telemarketing calls.
Commercial telemarketers and sellers are not
allowed to call consumers whose phone numbers are
on the registry, subject to certain exceptions.
What
is the Existing Business Relationship Exception?
A
company with which a consumer has an established
business relationship may call for up to 18 months
after the consumer’s last purchase or last
delivery, or last payment, unless the consumer
asks the company not to call again. In that case,
the company must honor the request not to call. If
the company calls again, it may be subject to a
fine of up to $11,000.
If
a consumer has made an inquiry or submitted an
application to my dealership, may I contact the
consumer via telephone, even if his/her phone
number is on the Do Not Call List?
Yes.
If a consumer makes an inquiry or submits
an application to a company, the company can call
for three months. However, if the consumer makes a
specific request to that company not to call, the
company may not call, even if it has an
established business relationship with the
consumer.
Can
a customer ask a business to place his/her name on
a company specific “Do Not Call” List?
Yes.
If a customer asks your business to place
his/her name on your own business’ Do Not Call
List, you are prohibited from placing future calls
to that number.
This is the case even if the customer’s
phone number is not on the national Do Not Call
List.
How
will a business know if someone’s phone number
is listed on the Do Not Call Registry?
You
must subscribe to the Do Not Call Registry and
check all numbers which you intend to call before
doing so. It’s
against the law to call (or cause a telemarketer
to call) any number on the registry (unless the
seller has an established business relationship
with the consumer whose number is being called, or
the consumer has given written agreement to be
called). But it’s also against the law for a
seller to call (or cause a telemarketer to call)
any person whose number is within a given area
code unless the seller first has subscribed to and
accessed the portion of the registry that includes
numbers within that area code, and paid the annual
fee, if required.
How
often must I access the registry and remove
numbers from my calling list?
If
your calls are covered by the registry, you have
to synchronize your lists with an updated version
of the registry at least every 31 days.
What
happens to companies that don’t pay for access
to the registry?
A
company that is a seller or telemarketer could be
liable for placing any telemarketing calls (even
to numbers NOT on the registry) unless the seller
has accessed the registry and paid the fee, if
required. Violators may be subject to fines of up
to $11,000 per violation. Each call may be
considered a separate violation.
What’s
my liability if my company inadvertently calls a
number on the registry?
The
TSR has a “safe harbor” for inadvertent
mistakes. If a seller or telemarketer can show
that, as part of its routine business practice, it
meets all the requirements of the safe harbor, it
will not be subject to civil penalties or
sanctions for mistakenly calling a consumer who
has asked for no more calls, or for calling a
person on the registry. To meet the safe harbor
requirements, the seller or telemarketer must
demonstrate that:
-
it
has written procedures to comply with the do
not call requirements
-
it
trains its personnel in those procedures
-
it
monitors and enforces compliance with these
procedures
-
it
maintains a company-specific list of telephone
numbers that it may not call
-
it
accesses the national registry no more than 31
days (starting January 1, 2005) before calling
any consumer, and maintains records
documenting this process
-
any
call made in violation of the do not call
rules was the result of an error.
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