Motor Vehicle Advertising - Reminders and Updates From the Ohio Attorney General's Office

Tuesday February 24, 2026
11:00 am - noon

Register

Advertising in 2026 poses challenges, especially for automobile dealers aiming to distinguish themselves in a competitive market. It's crucial to remember that advertising must adhere to specific rules governed by federal and state laws.

OADA is pleased to welcome back Edward Early, Chief Investigator, and Teresa Heffernan, Section Counsel from the Consumer Protection Section of the Ohio Attorney General's Office (OAG), to lead a 60 minute advertising webinar on February 24, 2026. The OAG will discuss advertising best practices and common concerns they see throughout the industry. You will also learn about the recent changes that have been made to the Ohio Attorney General's Guidelines for Motor Vehicle Advertising.

Attendees will learn about:

1. Common mistakes in internet advertising and strategies for correction; 
2. Essential components of advertised prices and what should be included or excluded;
3. Guidelines for comparative pricing; and
4. Other recommended advertising practices.

There is no connection fee for OADA members. After registering, you will receive a confirmation email containing information about joining the webinar.