Good news! At the urging of OADA, the Ohio Attorney General has updated their "Guidelines for Motor Vehicle Advertising." The Guidelines are designed to help dealers comply with Ohio consumer law and maintain a competitive marketplace. The Guidelines are a great resource to download and review to ensure compliance with Ohio consumer law. The pertinent updates to the Guidelines now make reference to the following:

1. Motorcycle freight charge advertising requirements (can be found on pgs. 14-15);
2. Advertising rules also apply to dealerships' social media pages, such as Facebook, Instagram, TikTok and X (can be found on pgs. 2 & 4); and
3. New consumer testimonial & solicitation of signature rules (can be found on pg. 25).

Aside from the Consent and Solicitation of Signature Rule (OAC 109:4-3-31) that was published earlier this year, the changes to the Guidelines do not reflect new rules. Instead, OADA urged the Ohio Attorney General to Update the Guidelines to reflect current practices and current rules that the Attorney General already enforces.

On February 24, 2026, OADA will host speakers from the Office of the Ohio Attorney General for a webinar where they will discuss the updates made to the Guidelines and provide an advertising refresher. Stay tuned for more details!