July 23, 2026

New Playbook Available for Dealer Participation in Vehicles for ChangeNADA Logo

What's new:  NADA, in partnership with Vehicles for Change (VFC), created a playbook for dealers across the country that will enable them to more easily participate in VFC's vehicle award program for low-income families.

Tell me more:  The playbook provides step-by-step instructions for dealers to participate in this life-changing program, from how to identify eligible recipients, what type of car to provide, how to get media coverage, and how to secure a financial partner.

Why it matters:  Reliable transportation connects people to jobs, education, healthcare, community, and more and is essential for financial stability. This program builds on the longstanding tradition of dealers giving back and offers another powerful way for dealers to make a tangible difference in their communities.

What's next:  For more information and to access the playbook, contact Dealershippartners@vehiclesforchange.org.

Fore more information on the program and the playbook, check out this video.

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