Enrollment is open! Data submission begins 12/22/2025

NADA's comprehensive annual Dealership Workforce Study is open, and we encourage you to take part!

Your participation is key to the success of the study and the value of the data. In 2025 NADA collected over 250,000 payroll records for over 60 job titles in the dealership. We encourage you to enroll today. Don't miss out!

What do you get for participating in the study?

• National & Regional Trends Report: Overview of compensation, benefits, turnover, retention, hiring, and demographics trends. NADA Members:  Use your member login to view a sample report
  
• Workforce Dashboard:  Your data at your fingertips. View your submitted data and conduct custom comparison analysis vs. several peer groups. View compensation, retention, turnover, and benefits data. Export custom reports. Use the query tool to look up compensation and retention data dating back 10 years. All of this is exclusive to participants only for one-year. View the Dashboard Demo Video

Learn More and Enroll in the Study