On April 17, 2026 at 3:00 pm, NADA will host its second webinar (Register HERE) with the FTC, to address the critical questions regarding the 97 Warning Letters sent to dealers across the country.

NADA identified and presented several issues to the FTC that must be addressed. During NADA's recent webinar with the FTC, the FTC declined to address those issues at that time. The webinar on April 17 will be dedicated to the FTC answering NADA's pre-submitted questions and will shed more light on those issues to provide better clarification for dealers.

As a reminder, the warning letters indicate that dealers may be violating Section 5 of the FTC Act which prohibits unfair and deceptive acts and practices by advertising prices that are not transparent or truthful. The FTC cited examples of illegal advertising including:

• advertising a price that does not reflect all required fees;
• advertising a price that reflects rebates or discounts not available to all consumers;
• advertising a price that fails to take into account the amount of an additional required down payment;
• conditioning the advertised price on consumers using dealer financing;
• requiring consumers to buy additional items not reflected in the advertised price; and
• advertising unavailable or non-existent vehicles.

OADA has been in contact with NADA regarding the warning letters and regarding recent FTC actions. To learn more about the warning letters, click HERE.

We will continue to update dealers as we receive more information. If you have additional questions or concerns, please contact OADA Vice President of Legal Affairs, Sara Bruce at (614) 923-2243 or sbruce@oada.com, or OADA Staff counsel, Matthew Smallwood at (614) 92302232 or msmallwood@oada.com.

Additional Resources from NADA:

• Dealer Guide to Federal Advertising Requirements
• NADA/NAMAD/AIADA Model Dealership Voluntary Protection Products Policy
• NADA Webinar (4/6/26): Hear Directly from a Senior FTC Official on Dealer Advertising