Deadline is June 19!

If you have not done so, please act and complete the 2026 Dealer Attitude Survey before the June 19, deadline. Dealers should have received an email from ATD@ATDsurvey.org with instructions on how to complete the survey, which is open from May 19 to June 19, 2026.

Note:  For Chevy, RAM, and Ford truck dealers the commercial truck survey as usual will be included as part of the NADA dealer attitude survey released July 7, 2026. The anonymous survey results provide truck manufacturers with a timely and comprehensive assessment of franchised dealer sentiment and encourage manufacturers to engage in constructive and beneficial discussions with their dealers to improve business practices. Visit www.atdsurvey.org or contact Kim Carey, kcarey@nada.org or Matt Peterson, petersonm@nada.org should you have questions or need assistance.