Join us for a webinar on Thursday June 18, 11:00 am - noon

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Narrowing the Gender Gap:  How to Recruit and Retain Women Technicians will explore one of the automotive industry's most urgent workforce challenges:  the ongoing shortage of skilled technicians and the opportunity to address it by bringing more women into technician careers. As the industry continues to face high technician turnover, negative career perceptions, and a growing need for talent, expanding the pipeline of women entering and staying in technician roles is not just a diversity goal, it is a business imperative. This session will highlight the barriers that have historically limited female participation in the technician workforce and examine what employers can do differently to create more inclusive, appealing, and sustainable career paths.

This session is presented by Ducker Carlisle, a strategy consulting firm with deep experience in the automotive aftermarket and service industry. Ducker Carlisle regularly studies technician sentiment through various automotive employee surveys, technician-focused research, and their work with the Automotive Technician Collaboration (ATC). Through these various initiatives, Ducker Carlisle has gathered direct feedback from technicians (both women and men) on career perceptions, sources of dissatisfaction, and the levers that most affect retention. 

Our speaker for this session is Meredith Collins. Meredith is a Principal at Ducker Carlisle where she is a leader in the Insights benchmark practice. Meredith holds a Bachelor of Science in Cognitive & Brain Science with a minor in Economics from Tufts University. She has been with Ducker Carlisle since 2014 and has a broad range of experience in equipment & parts wholesale & aftersales businesses, spanning topics such as channel strategy management and parts and service marketing strategies. Today, Meredith leads Ducker Carlisle's North American benchmark practice, including parts and supply chain, dealer service operations, and aftersales benchmarking.

There is no connection fee for OADA members. After registering, you will receive a confirmation email with instructions on how to log in to the session, as well as a connection link.