Tuesday, May 12, 2026
11:00 am - noon

Register

Navigating Gen Z's New Road to the Dealership

Join us for an upcoming OADA webinar featuring Olivia Stapleton, an emerging voice in the automotive industry known for bridging the gap between today's dealerships and the next generation of car buyers. Having spoken on-stage at major industry events like NADA 2026, Digital Dealer, and the International Western Canadian Dealer Summit, Olivia brings a fresh, Gen Z perspective paired with real-world dealership experience.

Representing Dealer Teamwork - a best-in-class automotive digital marketing company known for its patented MPOP® platform, which leverages automation and analytics to continuously optimize digital advertising, merchandising, and rich content across channels. A 2026 Google Premier Partner for the ninth consecutive year (top 3% in the U.S.), Dealer Teamwork is also a certified provider for 17+ OEM programs and an exclusive Affinity partner of AIADA, earning recognition as a trusted leader in delivering transparent, performance-driven digital marketing solutions for automotive dealerships.

In this session, Olivia will challenge the traditional "road to the sale" and unpack how Gen Z buyers are reshaping the purchasing journey. These digital-first consumers are doing more research than ever before - and often making decisions long before submitting a lead.

Gain insight into an unfiltered lens about Gen Z, from Gen Z herself. Attendees will walk away with practical insights on how to better align their marketing, sales, and customer experience strategies to meet modern expectations around speed, transparency, and personalization - ultimately clarifying how to connect and convert.

There is no connection fee for OADA members to access the webinar. After registering, you will receive a confirmation email containing information about joining the webinar.