Rethinking How Dealerships Use Streaming TV to Drive Results

Wednesday, November 11, 2026
11:00 am - noon

Register

Over the past few years, Streaming TV has changed dramatically. Unfortunately, the way most dealerships buy, target, measure, and optimize streaming advertising hasn't changed nearly enough. Are you really reaching the right households? Do you know exactly where your ads are running? How much of your budget is actual working media? And, most importantly, can you connect your streaming investment to real results?

Join Owen Moon, CEO of Dealer Stream, for The Streaming Reset. Take a candid look at what dealerships need to rethink about streaming advertising. In this webinar, Owen will break down the six critical resets every dealer should consider, from smarter audience targeting and premium CTV inventory to fraud protection, transparent reporting, creative strategy, measurement, and continuous optimization. If your dealership is investing in streaming, or considering it, this webinar will give you a practical framework for making sure your streaming dollars are working harder and driving real business results.

Owen Moon has over two decades of experience in automotive marketing. As CEO of Dealer Stream, he's helping to revolutionize how franchise dealerships use streaming advertising to effectively reach sales, service, and vehicle acquisition customers via connected television (CTV), online video, and streaming audio.

Previously, Moon co-founded FIXED OPS DIGITAL, an online service marketing company that helped dealerships boost service revenue through a better customer website experience. The company was acquired by TradePending in 2023 where Moon served as Director of Service Sales until he left in 2024.

Moon also serves on the Advisory Board for Bowtie Solutions, an outsourced BDC company focused on helping dealerships fixed operations departments enhance growth through strategic customer outreach programs. 

There is no cost for OADA members to connect to the webinar. After registering, you will receive a confirmation email containing information about joining the webinar.