Details
Evaluating Digital Marketing Success
Author/Editor: George Nenni
Year: 2018
Original Air Date: July 25, 2018
This webinar was presented by George Nenni, Founder of Generations Digital. Attendees to this session will learn how to develop their own independent reporting, ask the right questions, and determine what a good job looks like to held their digital agencies accountable. Key takeaways will include: 1) How to properly budget for effective digital marketing and determine the right mix of investments 2) Determining the right success metrics, and comparing results to established industry benchmarks, and 3) How to take control of reporting, and frame the agency conversations for increased transparency and ROI.
Stock#: 18018