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Discussing Digital Marketing Strategy in a COVID-19 Universe


Year: 2020

Original Air Date:  July 23, 2020

Presented by OADA, featuring George Nenni, Generations Digital


The COVID-19 Pandemic has affected automotive retail in a unique way. Dwindling new vehicle supply, bouncing used vehicle wholesale prices, and fearful shoppers, all require that we pivot our digital marketing strategies accordingly. This webinar will outline the questions dealers need to ask, and the recommendations they should follow, to maximize their return on investment from paid search, paid Facebook, third party classifieds, email marketing and more. Attendees will learn specific reports to request, that will help them determine where to cut, and where to double down with their digital marketing.

During this 45-minute presentation, we will be addressing questions such as:

  • Should dealers have a COVID-19 informational landing page?
  • With new vehicle inventory shrinking because of shut-downs, should we pivot our paid search marketing?
  • Is now the time for an email marketing campaign? If so, what should it include?
  • Should we boost Facebook marketing?
  • What about Third-Party Classified?
  • and more!

OADA is excited to welcome George Nenni, the founder and principal consultant of Generations Digital, a technology marketing consulting firm that empowers car dealers to eliminate ad waste and maximize their marketing dollars. Nenni was the first employee hired by Dealer Specialties and for nearly three decades has been a leading educator on emerging technology in retail automotive. He is a highly sought-after industry speaker and has been published extensively in industry journals.

Stock#: 20012  Mfr#: 20012

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