Details
 
 Larger Image

Cutting Runaway Digital Marketing Spending

Author/Editor: Generations Digital

Publisher: OADA
Year: 2020

Original Air Date:  February 4, 2020
Presented by OADA, with George Nenni, Founder and Principal Consultant, Generations Digital


NADA reports that car dealers spend $27,000 per month in digital marketing. That is a huge amount, especially with many dealers being trapped under a mountain of digital vendor reports, without the knowledge, tools, standard success metrics and benchmarks to hold agencies and third-party providers accountable.

Attendees to this webinar will come away prepared to tackle this dilemma by learning the most important success metrics, benchmarks, and hard questions to ask their digital providers. Attendees will also learn how to take advantage of the incredible free local-marketing opportunities available through Google My Business.

Key takeaways will include:

  • How to properly budget for effective digital marketing and determine the right mix of investments
  • Determining the right success metrics, and comparing results to established industry benchmarks
  • How to take control of reporting, and frame the agency conversations for increased transparency and ROI
  • Learning the latest winning strategies and tactics for Google My Business

George Nenni, Founder and Principal consultant with Generations Digital will educate you on how to successfully plan, budget and determine success metrics for your digital marketing investments, to better hold vendors and agencies accountable. Ask yourself the following:

  • What is the right digital marketing mix for my dealership?
  • What are the best success metrics I should focus on?
  • What are the established industry benchmarks I should be aiming for?
  • How can I best hold my digital agency accountable?
  • How can I improve my local SEO marketing with Google My Business?
Stock#: 20004  Mfr#: 20004

Price: $0.00    

Printer-Friendly Version