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February 14, 2017
11:00AM - 12:00PM
Contacting Consumers 101: The Rules Every Dealer Must Know
OADA Webinar
CAN-SPAM, TCPA, Do Not Call, TSR . . . With all of the laws governing telemarketing and the variety of mediums used today, it is becoming increasingly difficult for dealers to know when they can contact consumers and what they can say. Dealers may use phone calls, text messages, e-mails, autodialed calls, or prerecorded messages and different rules apply depending on the method of communication. Did you know that a text message can be considered both an e-mail and a phone call? Do you know whether your dealership uses an autodialer to make calls or send text messages? Did you know that a dealership can be held responsible if its marketing company violates the law?
OADA is pleased to announce that Jessica Dury, an associate with the law firm of Stockamp & Brown LLC, will be joining us to review how your dealership can compliantly contact current and potential customers. This webinar will cover the following laws:
- Telephone Consumer Protection Act (TCPA)
- Telemarketing Sales Rule (TSR)
- CAN-SPAM
- FCC and FTC Do-Not-Call Rules
We will explain how these laws apply depending on the purpose of the communication and the methods of communication that you use in your dealership every day. We will also cover the type of consent required prior to contacting a consumer, the notices you need to give at the time of contact, and your obligations for tracking and honoring opt-out requests. With penalties of up to $40,000 per violation of the Federal laws, can you really afford not to attend?
This webinar is perfect for Dealers, General Managers, Sales Managers, Office Managers, and Marketing Managers looking to review their telemarketing compliance. Register today for our February 14 webinar, scheduled from 11 a.m. to noon. There is a $20 connection fee for OADA members, and a $50 connection fee for non-members.
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02/14/2017 11:00 AM
02/14/2017 12:00 PM
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Contacting Consumers 101: The Rules Every Dealer Must Know
REGISTER TODAY!
CAN-SPAM, TCPA, Do Not Call, TSR . . . With all of the laws governing telemarketing and the variety of mediums used today, it is becoming increasingly difficult for dealers to know when they can contact consumers and what they can say. Dealers may use phone calls, text messages, e-mails, autodialed calls, or prerecorded messages and different rules apply depending on the method of communication. Did you know that a text message can be considered both an e-mail and a phone call? Do you know whether your dealership uses an autodialer to make calls or send text messages? Did you know that a dealership can be held responsible if its marketing company violates the law?
OADA is pleased to announce that Jessica Dury, an associate with the law firm of Stockamp & Brown LLC, will be joining us to review how your dealership can compliantly contact current and potential customers. This webinar will cover the following laws:
Telephone Consumer Protection Act (TCPA)
Telemarketing Sales Rule (TSR)
CAN-SPAM
FCC and FTC Do-Not-Call Rules
We will explain how these laws apply depending on the purpose of the communication and the methods of communication that you use in your dealership every day. We will also cover the type of consent required prior to contacting a consumer, the notices you need to give at the time of contact, and your obligations for tracking and honoring opt-out requests. With penalties of up to $40,000 per violation of the Federal laws, can you really afford not to attend?
This webinar is perfect for Dealers, General Managers, Sales Managers, Office Managers, and Marketing Managers looking to review their telemarketing compliance. Register today for our February 14 webinar, scheduled from 11 a.m. to noon. There is a $20 connection fee for OADA members, and a $50 connection fee for non-members.
OADA Webinar
