Details
May 18, 2016
11:00AM - 12:00PM
Does the Factory Consider Your Dealership "Sales Deficient?"
How to Respond to a Manufacturer Performance Assessment
OADA Webinar
Register Here!
Have you received a threatening letter from a manufacturer regarding your allegedly deficient sales performance? If so, you are not alone, as all manufacturers are keeping a watchful eye on dealership sales performance. However, the components utilized by the manufacturers to measure a dealer's new vehicle sales are often inaccurate, unreliable and unreasonable.
Join OADA and David Brown from Stockamp & Brown, OADA's outside counsel, as we guide you through responding to these assessments. Many dealers do not know if they should respond, or how to respond, to a factory's assessment of a dealership's sales performance (i.e. allegedly deficient sales, CSI, net working capital, etc.). We will discuss how to interpret a performance assessment and what you need to know to effectively respond. We will also discuss the importance of documenting your efforts to effectively sell new product. During the webinar we will focus on:
- sales performance calculations
- sales expectations
- "mirage" objectives
- market penetration
- pump-in/pump-out analysis
- area of sales responsibility
- change in dealer market composition
- local market factors
- new unit allocation
- other measures of dealership performance
Don't fall victim to a clumsy attempt by a manufacturer to characterize your performance as "poor". Participate in this webinar to learn how to protect your franchise.
Connection fee for OADA members is $25.00 per connection, with a $50.00 connection fee for non-members. Register Here!
