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September 15, 2015
11:00AM - 12:00PM

The Car Buyer of the Future

OADA Webinar

Register Here!

Is your sales department in a rut? Are you still selling the old way, and looking to modernize? Are you looking for new ideas? OADA is here to help! Join OADA and AutoTrader for this 60 minute presentation, "The Car Buyer of the Future."

The AutoTrader Car Buying of the Future study looked at the current shopping, buying, and ownership process and asked 4,000 shoppers what they thought would be the ideal process. AutoTrader found a definite hunder for change in the marketplace - and getting that change right will improve bottom lines.

In this one hour webinar, attendees will be better able to:

• Identify the 6 steps to the car buying process
• Explore the differences of the current and preferred states of the process
• Examine what customers say they want and what that might mean for the future

This webinar will be presented by Howard Polirer of AutoTrader. Howard brings more than 16 years of experience as a dynamic automotive sales educator to dealer audiences across the nation. As one of the nation's premier automotive educators, Howard has taught thousands of dealers about effective online innovation and internet advertising at hundreds of conferences for national, state and local dealer associations. He has also served as a dealership consultant for over 25 major dealer groups.

Previously, Howard owned his own automotive sales training and consulting company and was also the executive vice president of an automotive training company serving clients, OEMs and associations. With over 30 years of experience in the retail automotive business, Howard has extensive dealership expertise.

There is a $25 connection fee for OADA member dealers, and a $50 connection fee for non-members. Register Here!

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